Perception Change Project (PCP)

The Perception Change project is a collective effort to show the relevance and impact of the work of Geneva-based International Organizations. Through different projects, we communicate in innovative ways about the work done collectively in Geneva to further peace, rights and well-being.

Launched in early 2014 by Michael Møller, former Director-General of the United Nations Office at Geneva, the project is based at the Office of the Director-General. It is run by a small team, headed by Aziyadé Poltier-Mutal.

It has brought over 100 partners together, with the key support of the Swiss Confederation, Republic and State of Geneva and City of Geneva. Swiss-based media intelligence company MediaTenor has provided media coverage analytics and strategic insight.

We strive to broaden the overall understanding of the relevance of International Geneva through concerted outreach efforts with partners. We use a fresh approach to engage with media, work on innovative communications projects and we drive joint initiatives and events. The project has managed to mobilize a network of change-makers who understand that business as usual is no longer a viable solution and that we need to work together to achieve more concrete results.



SDG Mapping

Who does what on the Global Goals? To answer this question, UN Geneva has mapped out the expertise of 75 Geneva-based actors who are working towards the Sustainable Development Goals (SDGs).

3D map

The 3D map of International Geneva geographically locates all the main international organisations in Geneva. By clicking on each 3D building, users can learn more about the work that international Geneva is doing for peace, rights and well-being.


Infographics on SDGs and key thematic areas related to the core work of International Geneva

#YouNeedToKnow campaign

With installations in main airports throughout four continents, the #YouNeedToKnow campaign inspired people to take concrete actions towards the achievement of the Global Goals.

Children's book

After the Rain: a children's book on migrants and refugees. 

Children’s storybook: a collection of worldwide tales, popular to different regions. 

Iceberg series  (English, French, German, Italian)


The Cookbook includes over 40 recipes for Peace, Rights and Well-Being, written by actors of International Geneva, showcasting their work in an innovative and creative way.

Youth Outreach

Youth outreach projects allow young people to interact with experts on a topic of international cooperation of their choice.

Impact Stories of International Geneva

Despite all the progress made every day to improve the world, only the bad news seems to make the headlines. Impact Stories of International Geneva showcases the solutions, positive results and heart-warming stories, offering a window into the positive impact International Geneva has on everybody's lives.


PCP-Aziyade-Poltier-MutalAziyadé Poltier-Mutal, Head of the Perception Change Project

Aziyadé Poltier-Mutal has worked in the field of communications in public relations firms and United Nations agencies for more than 20 years. She coordinated media relations and special events at the United Nations “Earth Summit” before being appointed Head of Communications at the Earth Council in Costa Rica.

Before joining the PCP she was Communications Partnerships Manager at the Geneva office of the United Nations Development Programme where she initiated and managed partnerships with world leading advertising agencies, media, celebrities, influential people and private companies to boost UNDP’s corporate communication and benefit field projects. She also managed the relations with the celebrities appointed UNDP global Goodwill Ambassadors as well as the 12 yearly “Matches Against Poverty” initiated by football players Ronaldo Nazario and Zinédine Zidane. Through her career she has also been contributing to the sports for development activities with international sports organizations based in Switzerland. Aziyadé Poltier-Mutal has graduated from la Sorbonne, the Institute of International Relations in Paris and the Graduate Institute of Development Studies in Geneva.


Esther_CappelliEsther Cappelli, Associate Programme Management Officer

Esther Cappelli joined the Perception Change Project right after its creation, in July 2014.

She is currently assisting in implementing the project by performing in different capacities, especially related to visual communication and social media. She is coordinating the social media presence of the PCP, managing the project “Impact Infographics”, and coordinating the campaign wordwide “YouNeedToKnow”.

In the past years, Esther has curated the project “SDGs Mapping”, created to assess the expertise of International Geneva on the Global Goals. The survey recently turned into a website, with up-to-date information. In 2015, Esther has been the PCP focal point for organizing the participation of International Geneva at the Cité des Métiers.

Esther is originally from Italy. Her previous experiences include internships at the United Nations Information Service at Geneva, United Nations Crime and Justice Research Institute (UNICRI) in Rome, and volunteering within United Nations Volunteers. She has completed a Master's Degree in International Relations, with a Thesis in International Economics Policy on the sustainable management of the forestry resources in the Poorest Countries, and a Bachelor Degree in Political Science.


Kirsten DeallKirsten Deall, Creative Writer

Kirsty Deall is a South African copywriter, ideas shaper and copy editor with a unique flare in creativity. In her four years of Advertising experience and a life-long passion to be the written voice for individuals, products and services for multinational organizations, this award-winning writer worked on a diverse range of dynamic, integrated communication campaigns, including Nestlé, National Geographic Channel and BMW.

After a Bachelor of Arts Degree in Marketing Communications and a Diploma in Journalism, she completed a certificate in a writing course for children's books. 


Francois VioudFrançois Vioud, Associate Programme Management Officer

François Vioud joined the Perception Change Project team at the United Nations Office at Geneva in October 2016, to focus on the youth outreach projects and social media. Besides organizing various events and having worked as a copywriter, he now uses previously acquired skills to create internet content to show and help visualize the significance and daily impact International Geneva has on every person on the planet.

François Vioud holds a Master’s degree in Political Science - International Relations from the University of Lyon III, France.


Niccolò VenturaNiccolò Ventura, Public information Assistant

Niccolò Ventura joined the Perception Change Project in September 2020 to assist in the management of the project and to expand its objectives. He joined the PCP after an experience in the Political Affairs and Partnership Section at the United Nations in Geneva.

A volunteer with the French Red Cross in Paris for several years, Niccolò Ventura trained in International Relations after studying Philosophy in Italy and France.