Perception Change Project (PCP)
The Perception Change project is a collective effort to show the relevance and impact of the work of Geneva-based International Organizations. Through different projects, it informs about the work done collectively in Geneva to further peace, rights, and well-being.
Launched in early 2014 by Michael Møller, former Director-General of the United Nations Office in Geneva, the project is based at the Office of the Director-General, Tatiana Valovaya.
It has brought over 100 partners and strives to broaden the overall understanding of the relevance of International Geneva through concerted outreach efforts. It uses a fresh approach to engage with the media, works on innovative communications projects, and drives joint initiatives and events.
The project has managed to mobilize a network that works to achieve more concrete results.