The World Wildlife Fund (WWF) will be awarded the Geneva Engage Award on 27 January, as the top international and non-governmental organisation in innovative and efficient use of social media. According to the methodology behind the 2015 Geneva Social Media Index (GSMI), DiploFoundation analysed social media activities of the organisations and their reception by the Internet public.

The Geneva Engage Award is conferred in four categories: permanent missions, international organisations, non-governmental actors and grassroots organisations. Geneva Engage Conference will take place on 27 and 28 January 2016 with full online participation. It is still possible to register to participate remotely at http://genevaengage.diplomacy.edu/ The event is organised with the support of the Canton of Geneva, the Permanent Mission of Switzerland to the UN and ICANN.